The company KOOPERATIVA vod družstvo, a Czech manufacturer of lighting poles and steel structures, has for decades been combining technical precision, functionality, and a modern approach to public space. With its own development and production facilities, the company can flexibly respond to the specific requirements of cities, municipalities, designers, and industrial investors.

After the first day of the trade fair, the Association of Czech Opticians and Optometrists invites visitors to the SČOO ZONE for an informal Mini-PARTY. On Friday, 13 March, from 18:00 to 21:30, the zone will offer dance music, Czech craft beers, Slovak wines, and space for networking, fun and friendly discussions among professionals from the industry.

Founded in 1997, CHERY has been focused on developing and manufacturing quality cars for customers around the world since its beginning. Thanks to its emphasis on innovation, modern technology and high standards of workmanship, the brand became the first Chinese producer to exceed one million cars sold on the domestic market. This success confirms its growing global competitiveness and the trust of customers across continents.

The Czech baby food brand Hamánek is responding to the modern demands of parents by bringing a major innovation to its popular snack range at this year’s For Kids (Pro Dítě) trade fair. The curd (quark) pouches now feature a threefold increase in the dairy component, and the current flavor family is being expanded with a new banana variety. This practical packaging for home and travel now offers an even more honest composition, which visitors can try for the first time directly at the exhibition stand.

For more than 30 years, Plaváček has been guiding children and their parents through the world of water. It offers swimming courses for babies and older children, a unique combination of water, sauna and massage, and support for healthy child development – all in an environment that strengthens the bond between parents and children and brings joy through movement.

CLR OPTIK will present a wide range of innovations at the OPTA trade fair, including new concepts in sun protection, sun filters and solutions for the digital world, including gaming filters. Visitors can also look forward to practical demonstrations in a fully functional optical workshop and a complete product concept designed to simplify everyday work and sales for opticians.

The company invites visitors to booth No. 15, where it will present the latest collections of eyewear frames from its own brands as well as international manufacturers. The portfolio also includes accessories and comprehensive solutions for optical shops – from design to complete custom interior realization.

Step into the world of cutting-edge design and innovation with us! As the main partner of OPTA 2026, EssilorLuxottica warmly invites you to the VIP Club in Pavilion G, where an inspiring programme full of optical innovations, trends and technological advancements will be available throughout the fair. Come and get inspired, meet industry experts and discover new possibilities in modern optics.

The popular family business Softello returns to the ProDítě trade fair in Brno after a year, bringing its widest product range to date. In addition to their signature precision-crafted cotton and merino products—led by the new MAXI bumpers—they are bringing the results of fresh international collaborations to Brno. Visitors can look forward to the premiere of products from the Spanish brand Bimbidreams and the Slovenian brand FreeON, and perhaps even a personal meeting with the brand’s new ambassador, actress Barbora Bezáková.

Give your children the freedom of movement and maximum comfort they need for every adventure. The Kilpi children's collection brings the cutting-edge technology of professional athletes into the world of little explorers. Discover functional pieces like the DAMIRI-J waterproof jacket or the HOSIO-JG versatile trousers, designed to withstand rain, wind, and the rigors of childhood play, keeping your little ones dry and warm all year round.

Johnson & Johnson Vision is returning to the OPTA trade fair (13–15 March 2026) this year. The company, which has long been shaping the future of contact lenses and vision care technologies, will come to Brno to introduce two brand-new toric lenses designed for the demands of today’s digital world.

The family-owned company OPTILAND, active on the market since 1997, will present new models from its extensive portfolio of nearly 30 eyewear frame brands at OPTA. The collections reflect the latest fashion trends, technological innovations and the needs of customers across all age groups.