The popular family business Softello returns to the ProDítě trade fair in Brno after a year, bringing its widest product range to date. In addition to their signature precision-crafted cotton and merino products—led by the new MAXI bumpers—they are bringing the results of fresh international collaborations to Brno. Visitors can look forward to the premiere of products from the Spanish brand Bimbidreams and the Slovenian brand FreeON, and perhaps even a personal meeting with the brand’s new ambassador, actress Barbora Bezáková.

Give your children the freedom of movement and maximum comfort they need for every adventure. The Kilpi children's collection brings the cutting-edge technology of professional athletes into the world of little explorers. Discover functional pieces like the DAMIRI-J waterproof jacket or the HOSIO-JG versatile trousers, designed to withstand rain, wind, and the rigors of childhood play, keeping your little ones dry and warm all year round.

Johnson & Johnson Vision is returning to the OPTA trade fair (13–15 March 2026) this year. The company, which has long been shaping the future of contact lenses and vision care technologies, will come to Brno to introduce two brand-new toric lenses designed for the demands of today’s digital world.

The family-owned company OPTILAND, active on the market since 1997, will present new models from its extensive portfolio of nearly 30 eyewear frame brands at OPTA. The collections reflect the latest fashion trends, technological innovations and the needs of customers across all age groups.

The Society for Early Intervention will present options for professional, cost-free assistance at this year’s Brno trade fair. This support takes place directly in the natural environment of the home. At the "black and white" stand, visitors can learn about visual stimulation and specialized toys, and get answers to questions regarding the healthy development of children up to seven years of age.

Essilor has been present on the Czech optical market for more than 30 years. At OPTA, the company will introduce two new products: the new Varilux Immersia occupational lens and the stylish Transitions Color Touch lenses.

The next edition of the popular Minerals Brno event will take place on 16–17 May 2026. As in previous years, we look forward to welcoming you in Hall B at the Brno Exhibition Centre, where once again a unique showcase of minerals, fossils, jewellery and natural products will come to life.

New Line Optics will bring three major highlights to OPTA 2026: the CANADA GOOSE brand, newly distributed exclusively in the Czech Republic and Slovakia, the women’s collection ENNI MARCO Emilia Line 2026, and the minimalist technological line ENNI MARCO BLCK. Visitors can also look forward to a competition for attractive prizes directly at the stand.

The Czech company GAIN will present new additions from its eyewear frame collections at OPTA 2026. The collections are built on a clear pricing strategy, strong sales potential and attractive design. Visitors can look forward not only to business meetings at the stand, but also to a friendly atmosphere and traditional Moravian hospitality.

Journalists, experts, dealers, stunt riders, racers, professional bikers as well as weekend riders have come to the Brno Exhibition Centre to jointly open the long awaited motorcycle season. Today will be filled not only with new product reveals, press conferences, and experiences, but also with meetings with celebrities. Among the guests will be the presidential couple Eva and Petr Pavel, actors David Matásek, Honza Révai, Pavel Liška, and Přemek Forejt. They all share one great passion – motorcycles and everything that goes with them.

This year the company celebrates 23 years on the market and will present its diverse portfolio of brands at OPTA 2026, including Coca Cola, Playmobil, Sonic and Agatha Ruiz de la Prada. Visitors will also see a wide selection of frames with sun clips, including models for children.

Vienna’s award-winning kids' sunglasses brand is live at OPTA BRNO! We are officially launching our New Collection 2026, developed in Europe with smart design and innovative, flexible materials, alongside our best-selling NextGen sunglasses.