Preparations for OPTA 2027 Are Underway. Exhibitors Can Benefit from Early Registration Rates.
November 12, 2026 / 9:55 AM
Preparations for the 31st edition of OPTA, the International Fair for Eye Optics, Optometry and Ophthalmology, which will take place from 5 to 7 March 2027 at the Brno Exhibition Centre, are in full swing. The upcoming edition will once again provide a platform for showcasing innovations, business meetings and professional networking. Companies that register by 15 November 2026 can also take advantage of special early registration rates.
Every year, OPTA brings together manufacturers, distributors, opticians, optometrists and other industry professionals. In addition to presenting the latest products, technologies and innovations, the fair creates valuable opportunities for establishing new business contacts and meeting customers face to face.
The fair is traditionally co-organised by the Association of Czech Opticians and Optometrists (SČOO), with the Slovak Optical Association serving (OÚS) as its professional partner.
OPTA FORUM 2027 to Focus on Colours and
The upcoming edition will once again take place in Hall V, where the "all-in" concept will bring together exhibition stands and the OPTA FORUM professional programme under one roof.
The central theme of OPTA FORUM 2027 will be "Colours and Glasses". The programme will explore the role of colours in eye examinations, coloured filters, specialised spectacle lenses and modern technologies designed to enhance visual comfort. Expert presentations, knowledge sharing and discussions on current topics in optics and optometry will also be an integral part of the programme.
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Extensive Marketing Support with a Focus on the Younger Generation
The fair's promotional activities will target industry professionals in both the Czech Republic and Slovakia. Marketing efforts will include targeted campaigns, online advertising, social media communication, the OPTA NEWS newsletter and content highlighting exhibitors and their latest innovations.
Influencer marketing and collaboration with relevant industry personalities will also play an important role. One of the key priorities will be to engage students and the next generation of opticians and optometrists, who will have the opportunity to actively participate in content creation, competitions and joint activities with exhibitors.
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TOP OPTA Awards and the Traditional OPTA Party Will Return
The fair will once again feature the TOP OPTA competition, in which an expert jury will recognise the best products and innovations among the submitted exhibits. The award ceremony will take place on Friday, 5 March, allowing the winning products to be showcased throughout the remaining two days of the fair.
Saturday evening will be dedicated to the traditional OPTA Party, offering exhibitors and their business partners an opportunity to meet and network in an informal atmosphere. A DJ, live band and refreshments will ensure an enjoyable evening.
Become Part of OPTA 2027
Showcase your products and innovations to industry professionals, reach new customers and take advantage of opportunities to strengthen your business relationships.
Register by 15 November 2026 and benefit from special early registration rates for OPTA 2027.