OPTA

The traditional OPTA trade fair, taking place on 13–15 March 2026, will welcome one of the largest players on the European optical market. In Brno, Alensa will demonstrate its modern optical retail concept in real operation. The company will showcase its proven franchise model, through which – after successfully dominating the digital space – it is now dynamically transforming the European brick-and-mortar market.

For three decades, MI.OPTICS s.r.o. has been a stable partner for optical practices both in the Czech Republic and abroad. The company offers a wide portfolio of its own and licensed brands, including Prague Eyewear, as well as professional services such as lens edging and the PASKAL 3D experiential refraction system. Its latest products will be presented at OPTA 2026.

At OPTA 2026, Medista will present the innovative Dr. Noon solution by Mediwhale. This AI-powered software evaluates individual cardiovascular risk from a fundus image within one minute and simultaneously flags suspected serious eye conditions. Opticians can thus expand their services with a modern, non-invasive preventive screening offering high added value.

EYE 2000 is celebrating 30 years together with the OPTA trade fair and will present collections that reflect its motto “We love glasses.” Visitors can look forward to new design lines from MIDO, creative lenses from the Atelier Kreativ, and distinctive brands such as Löki, Zenka, Minima, and Acid – all with a focus on innovation, unconventional materials, and unique style.

At OPTA, ZEISS Vision Care will present its new portfolio of premium ZEISS ClearMind lenses featuring NeurOptix technology, designed to expand clear vision zones and reduce cognitive load. The fully integrated VisuRef 1000 diagnostic device for precise refraction and vision optimization using ZEISS i.Scription technology will also be showcased.

SP OPTIK and SP NEXT are modern information systems for managing optical practices – available in both cloud-based and on-premise versions. They enable easy processing of ePoukaz, provide clear performance insights, and support business growth through automation and smart features.

At OPTA 2026, Rodenstock will present its award-winning biometric lenses B.I.G. EXACT® Sensitive, optimized according to individual eye biometrics and visual sensitivity, as well as the new generation of ColorMatic® X and Dark photochromic lenses featuring fast reaction times and enhanced visual protection.

Pronap will present new models of Reserve frames and sunglasses at the OPTA trade fair. Visitors can look forward to this year’s sunglasses collection, more color-rich titanium models, new men’s acetate frames with integrated flex hinges, and the Reserve Elegance line featuring new decorative elements.

The traditional Czech brand Okula Eyewear will introduce new models from its popular TITANIUM collection at OPTA and expand its portfolio with new releases for 2026.

At the 30th anniversary edition of OPTA, DE RIGO will showcase its latest collections and a portfolio of prestigious brands such as POLICE, FURLA, ESCADA, PORSCHE DESIGN, and newly FILA. Visitors can look forward to premiere models for the 2026 season, combining timeless design, technological innovation, and a strong focus on sustainability.

This year, Catherine Life enters OPTA in the spirit of a significant milestone – the Czech brand RELAX celebrates 30 years of existence. Three decades of development, experience, and building customer trust confirm the brand’s strong market position and represent a commitment to the future.

At OPTA 2026, Petr Kazda – Breitfeld & Schliekert will present workshop and diagnostic equipment as well as the new JustMILO prescription eyewear collection for teenagers. New models from the popular Milo&Me children’s line will also be on display.