OPTA

This year the company celebrates 23 years on the market and will present its diverse portfolio of brands at OPTA 2026, including Coca Cola, Playmobil, Sonic and Agatha Ruiz de la Prada. Visitors will also see a wide selection of frames with sun clips, including models for children.

Vienna’s award-winning kids' sunglasses brand is live at OPTA BRNO! We are officially launching our New Collection 2026, developed in Europe with smart design and innovative, flexible materials, alongside our best-selling NextGen sunglasses.

The Saturday evening of the OPTA trade fair will once again belong to the traditional OPTA Party, this time held at the SONO Music Club in Brno. Visitors can look forward to a rich music program, a chill-out zone with live piano, and light refreshments. 

SAGITTA Ltd. has been active in the optical industry since 1991 and, over the past 35 years, has established itself as a partner delivering more than “just products” to optical retailers. At OPTA 2026, the company will highlight what truly matters in practice: fast delivery, availability of spare parts, a clear and efficient service process, and expert support that helps bring every order to a perfect result.

The traditional OPTA trade fair, taking place on 13–15 March 2026, will welcome one of the largest players on the European optical market. In Brno, Alensa will demonstrate its modern optical retail concept in real operation. The company will showcase its proven franchise model, through which – after successfully dominating the digital space – it is now dynamically transforming the European brick-and-mortar market.

For three decades, MI.OPTICS s.r.o. has been a stable partner for optical practices both in the Czech Republic and abroad. The company offers a wide portfolio of its own and licensed brands, including Prague Eyewear, as well as professional services such as lens edging and the PASKAL 3D experiential refraction system. Its latest products will be presented at OPTA 2026.

At OPTA 2026, Medista will present the innovative Dr. Noon solution by Mediwhale. This AI-powered software evaluates individual cardiovascular risk from a fundus image within one minute and simultaneously flags suspected serious eye conditions. Opticians can thus expand their services with a modern, non-invasive preventive screening offering high added value.

EYE 2000 is celebrating 30 years together with the OPTA trade fair and will present collections that reflect its motto “We love glasses.” Visitors can look forward to new design lines from MIDO, creative lenses from the Atelier Kreativ, and distinctive brands such as Löki, Zenka, Minima, and Acid – all with a focus on innovation, unconventional materials, and unique style.

At OPTA, ZEISS Vision Care will present its new portfolio of premium ZEISS ClearMind lenses featuring NeurOptix technology, designed to expand clear vision zones and reduce cognitive load. The fully integrated VisuRef 1000 diagnostic device for precise refraction and vision optimization using ZEISS i.Scription technology will also be showcased.

SP OPTIK and SP NEXT are modern information systems for managing optical practices – available in both cloud-based and on-premise versions. They enable easy processing of ePoukaz, provide clear performance insights, and support business growth through automation and smart features.

At OPTA 2026, Rodenstock will present its award-winning biometric lenses B.I.G. EXACT® Sensitive, optimized according to individual eye biometrics and visual sensitivity, as well as the new generation of ColorMatic® X and Dark photochromic lenses featuring fast reaction times and enhanced visual protection.

Pronap will present new models of Reserve frames and sunglasses at the OPTA trade fair. Visitors can look forward to this year’s sunglasses collection, more color-rich titanium models, new men’s acetate frames with integrated flex hinges, and the Reserve Elegance line featuring new decorative elements.