Earth Day: Take the First Step Toward a Better Future for the Planet and Visit URBIS for Free
April 23, 2026 / 8:20 AM
Earth Day, celebrated every year on April 22, is a global call for a more responsible approach to our planet. Since 1970, it has drawn attention to the impacts of human activity on the environment and has promoted the search for solutions in the areas of climate protection, sustainable development, and quality of life. Cities—where the majority of the world’s population now lives—play a key role in achieving these goals. They are both sources of innovation and places where environmental challenges are most intensely concentrated.
Cities as a Space for Smart Solutions
Today, more than half of the world’s population lives in cities—over 4 billion people. According to the UN, nearly 70% of the planet’s population is expected to live in urban areas by 2050. This concentration of people, activities, and infrastructure has a profound impact on the environment: cities consume approximately 75% of the world’s energy and are responsible for around 70% of global CO₂ emissions. Urbanization also significantly increases waste generation—cities produce the majority of the more than 2 billion tonnes of municipal waste generated annually—and transport in urban areas is among the main sources of air pollution and noise. As cities grow, these challenges grow as well, but they also create space for smart, systemic solutions.
Innovation as a Strategic Opportunity
Modern smart city solutions demonstrate that cities are precisely where negative environmental impacts can be significantly reduced. For example, intelligent traffic management that combines adaptive traffic lights, real-time traffic data, and support for public transport can reduce transport-related emissions by up to 10–20%. Shifting part of individual car transport to public transport, shared mobility, or active transport (walking and cycling) can reduce transport emissions in large cities by as much as 25%.
Similarly, in the energy sector, smart buildings, sensors, and energy management systems can reduce energy consumption by 15–30%, with a direct impact on CO₂ emissions. The circular economy also brings substantial benefits—better waste separation, material reuse, and smart waste collection systems can reduce the amount of waste sent to landfills by up to 30–40%, while at the same time limiting impacts on the climate and municipal budgets. These interconnected, data-driven solutions show that sustainability and innovation are not a burden for cities, but a strategic opportunity.
Take the First Step Toward a Better Future for the Earth
Every year, Earth Day reminds us that responsibility for the planet’s future does not begin with grand gestures, but with concrete decisions. That is why from April 22 to May 3 we are offering the promo code ZEMEURBIS26, which provides free entry to URBIS. By using it - and above all by visiting URBIS itself—you express a commitment to a responsible approach to the planet and show a willingness not only to talk about change, but to actively contribute to it.
At URBIS, dozens of innovations and inspiring examples of good practice from the Czech Republic and abroad will be presented. Gaining this knowledge and experience is the first, but crucial, step toward their practical application for the benefit of cities and the Earth as a whole—for example, in your own city or municipality.
