TONAK stays faithful to domestic production

The traditional brand Fezko Strakonice, famous for the production of fez, knitted berets and caps, liaised with the Nový Jičín factory in 2001. They now form together one of the largest hat making companies in the world, and export 90% of their production abroad.

TONAK is not only a symbol of a long-standing tradition, but also an example of how craftsmanship can be successfully combined with a modern approach to production and design. 

Jewish hats for America and Israel, fez for Muslim countries, felt hats for Japan and black bowler hats for women from the Peruvian and Bolivian Andes are made in Nový Jičín. In addition to fashionable hats, headwear for the army, police, prison service and firefighters is also produced here. Strakonice is dominated primarily by the production of popular snake hats for the African market, fashionable and military berets and other knitted caps. 

TONAK relies on high-quality raw materials, which it purchases primarily in the Czech Republic. The entire production process – from processing of materials to the final product – takes  place exclusively in Nový Jičín and Strakonice. The hat-making and knitting craft is carefully preserved and further developed here. Despite the pressures of globalization, the company remains faithful to domestic production, thereby contributing to the maintenance of traditional skills and employment in the region. 

TONAK has a strong position on markets worldwide. Its products are used in Nigeria, Morocco, Senegal, Japan, South Korea, Australia, Italy, Mongolia, Kazakhstan, Kuwait, Poland, the US and UK. In addition to finished hats, it also supplies semi-finished products to major global brands, who further customize them according to their ideas. 

At the STYL and KABO fair, TONAK presents a selection of best-selling hats and caps, including new items from current collections. You will find a wide portfolio of felt and straw hats, in addition to wool, cashmere and cotton caps, and more.