SOFTELLO: New Swaddles, MAXI-sized Bumpers, and Partnerships with Bimbidreams and FreeON
March 10, 2026 / 10:00 AM
The popular family business Softello returns to the ProDítě trade fair in Brno after a year, bringing its widest product range to date. In addition to their signature precision-crafted cotton and merino products—led by the new MAXI bumpers—they are bringing the results of fresh international collaborations to Brno. Visitors can look forward to the premiere of products from the Spanish brand Bimbidreams and the Slovenian brand FreeON, and perhaps even a personal meeting with the brand’s new ambassador, actress Barbora Bezáková.
SOFTELLO is a Slovak family company born from a mother's love for sewing and her daughter's entrepreneurial vision. In our tailoring workshop in Radošovce, we sew the softest baby swaddles, quilts, bumpers, nests, bedding, sleeping bags, and other essentials for your little ones.
This year, the SOFTELLO booth at the ProDítě fair will be a bit different from the previous three years. Alongside our original designs, you will also find products from the Spanish brand Bimbidreams, with whom we established a successful partnership in 2025, becoming the exclusive distributor for the Czech and Slovak markets. Under this brand, you will find car seat blankets, sleeping bags, baby swimwear, water shoes, toys, and Moses baskets.
Additionally, you can look forward to a supplementary range from the Slovenian brand FreeON. This includes 2-in-1 mini cribs, ergonomic carriers, wooden balance bikes, rocking bouncers, travel accessories, baby plates, cutlery, cups, bibs, changing tables, and much more.
Our own collection will feature bestsellers such as baby nests, quilts, swaddles, bedding, and bumpers made from silky cotton satin with the OEKO-TEX quality seal. You will also get to know our latest arrivals, such as COMBI swaddles, MAXI bumpers, warm merino wool blankets, and sleeping bags with feet.
Finally, we would like to introduce our new ambassador, actress Barbora Bezáková. If luck is on your side, you might even meet her at the fair! :) In the meantime, you can read the interview Barborka kindly gave us here: www.softello.sk/nova-softello-ambasadorka-barbora-bezakova
As always, we have a special trade fair discount ready for you. Don't forget to stop by and claim it! We look forward to seeing you in Brno. Yours, SOFTELLO