OPTA enters its anniversary year with a new visual identity
December 1, 2025 / 2:29 PM
The fair for optical, optometric and ophthalmological professionals is celebrating 30 years. To mark the occasion, it is unveiling a fresh and modern look that reflects both the evolution of the field and the transformation of communication.
In 2026, OPTA will celebrate 30 years of existence – three decades during which it has become a respected platform for professionals in the fields of optical care, optometry and ophthalmology. An anniversary like this calls for change. That’s why OPTA is introducing a new visual identity that aligns with current trends while enhancing its recognizability and appeal across generations.
The new look offers a clean, fresh and flexible design that works better in online environments and on social media. A more vibrant color palette and contemporary graphic approach help bring the brand closer to the younger generation of opticians, students and recent graduates.
The logo itself has also been redesigned. Its shape symbolically refers to a round eye, a lens or a frame. Thanks to its simplicity and versatility, it can be easily applied across formats – from print materials to digital platforms – while maintaining a clear and consistent identity.
