La BoEm – French style for every generation

February 10, 2026 / 10:55 AM

Bold shapes, attention to detail, and top functionality – La BoEm s.r.o. brings exceptional eyewear collections from prestigious French brands to the Czech market. In their portfolio, you'll find the iconic extravagance of J.F. Rey, the sporty edge of Julbo, and the fresh designs of Clémence & Margaux, Val&Co, and Paprika.

La BoEm s.r.o. introduces premium French eyewear brands to the Czech market, known for their exceptional craftsmanship and original design. Since 2018, the company has been importing French products, beginning with J.F. Rey – a brand whose unmistakable signature fuses elegance with extravagance.

In 2021, La BoEm expanded its range with collections from the family-owned company CCO under the labels Clémence & Margaux (women’s eyewear), VAL&CO (men’s eyewear), and PAPRIKA (children’s eyewear), offering stylish and high-quality models for every generation. In 2025, the company added the renowned French brand Julbo, specialized in sport and outdoor eyewear, with a focus on maximum eye protection and performance.

The eyewear distributed by La BoEm s.r.o. is more than a practical accessory – thanks to high-end materials, precise workmanship, and elegant design, each pair becomes a personal style statement. Customers value the long-lasting quality and meticulous production, which guarantees satisfaction and enduring value.

J.F. REY

Discover the French eyewear brand J.F. Rey – a vibrant mix of contemporary design, French charm, and bold color play. Each annual collection reflects the latest trends in optical fashion and has gained increasing popularity both in France and in the Czech Republic.
J.F. Rey eyewear is a fashionable accessory that celebrates personal style. Imaginative details, premium materials, and constant innovation make this brand a symbol of sophistication and uniqueness.

In 2025, J.F. Rey celebrated its 40th anniversary by launching a limited ICONIC40 edition. Inspired by the legendary JF2207 “Scorpion” model, it combines iconic design features with a modern touch and premium materials. Available in four color variants, each model is a numbered collector’s item that reflects four decades of creativity and design excellence.

JULBO

Founded in 1888 in the French Alps, Julbo has become a benchmark for sport and outdoor eyewear. Each model combines durability, comfort, and state-of-the-art lens technology, including polarized and photochromic options for ultimate eye protection.

The Julbo offering includes RX Lab services – custom prescription lenses tailored to individual needs, ensuring optimal vision and comfort for athletes and outdoor enthusiasts alike. Julbo fuses traditional French quality with modern innovation, making it the perfect brand for those who demand both performance and style.

Clémence & Margaux

The brand Clémence & Margaux was born from the creative talent of two sisters. Margaux, a passionate fashion lover, designed the first eyewear models for her visually impaired sister Clémence. Clémence soon joined the design process, and together they created a unique collection.

Today, their eyewear blends modern and retro styles with a focus on detail, freshness, and imagination. Their collections appeal to witty and confident women who see their personality reflected in the designs. Drawing inspiration from fashion and design, Clémence & Margaux create pieces with truly distinctive character.

Val&CO

Val&Co reflects the masculine style of Valentin, who has been fascinated by eyewear and shape innovation since his youth, and later joined the family business. His collection combines retro aesthetics with French elegance, designed for men with an active lifestyle.

Each model aligns with today’s fashion trends and brings a fresh, colorful look. Just choose the one that best fits your style!

Paprika

Paprika eyewear is designed especially for children, with a focus on style, comfort, and durability. With vibrant colors and playful designs, they’re perfect for young wearers who want to look great and feel comfortable throughout their daily adventures.

Paprika glasses are made from high-quality materials that can withstand even the most active kids’ lifestyle.