Zdeněk Žalud, professor and head of the Institute of Agrosystems and Bioclimatology at Mendel University in Brno, devoted the opening lecture of the whole session to the issue of climate change, which is undeniable.

"Three days of sharing experiences, inspiration and workshops are ahead of us, and of course it will depend mostly on you," said Jaroslav Mašek, editor-in-chief of the Hospodářské noviny daily, welcoming all the participants. At the same time, he introduced the distinguished guests, who were Jan Kubata, CEO of BVV Trade Fairs Brno, Markéta Vaňková, Mayor of Brno and Jan Grolich, Governor of the South Moravian Region.

Living Labs bring a range of benefits to urban development, innovation and business activities. One of the main benefits is the promotion of innovation, as they provide a platform for testing and validating new ideas and technologies in a real-world environment. This enables faster adoption of new technologies. Another significant benefit is economic growth. Living Labs accelerate the development and dissemination of innovations, speeding up their market introduction. Thanks to feedback and analysis of market potential, innovations can also penetrate the international environment.

The trade fair area, with high visitor numbers and international reach, offers an ideal platform for showcasing and testing innovative products and services developed in a living lab. Companies and startups have a unique opportunity to gain valuable feedback from potential customers and investors in a real-life environment. This enables efficient and practical validation of new ideas and technologies.

The complex offers diverse and extensive facilities for various purposes. There are 12 exhibition halls and pavilions ranging in size from 400 to 15,000 m², more than 20 administrative buildings and over 80 infrastructure buildings. The infrastructure includes more than 10 kilometres of paved roads with various types of surfaces, 3.5 kilometres of collectors for utility lines and more than 500 lighting columns. There are also traffic signs, cameras and urban furniture.

Yedem is a pioneer in advanced mobility solutions, dedicated to revolutionizing how businesses and municipalities manage their parking resources while promoting more sustainable commuting practices.

Yedem is a pioneer in advanced mobility solutions, dedicated to revolutionizing how businesses and municipalities manage their parking resources while promoting more sustainable commuting practices.

ECOTEN urban comfort is a consulting firm that enhances urban living through sustainable and innovative solutions. We aim to create healthier, more comfortable urban environments by integrating advanced technology and environmental science.

Founded in 2021, Bako Motors specializes in the manufacture of solar electric vehicles adapted to micro-mobility and last-mile delivery across Africa. As pioneers in our field, we are committed to democratizing sustainable transportation, making eco-friendly mobility accessible to everyone.