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25.-27.2. 2011

International Fair for Eye Optics, Optometry and Ophthalmology

OPTA 2011 – the fair reported a modest revival on the market

OPTA – the 17th International Fair for Eye Optics, Optometry and Ophthalmology – was held for the second time in the new multifunctional Hall P, where the complete supporting programme was also held under a single roof. A number of interesting exhibits aspiring to be the retail hits of this year’s season were presented at the fair. These included, in addition to new collections of spectacles for 2011, exhibits in the field of contactology and advanced instrumentation for opticians, optometrists and ophthalmologists.

The highlighted topics teenagers and young people + sport and leisure met with a favourable reception from exhibitors and visitors alike and attracted considerable attention to the ranges of products concerned. The fair also brought media attention to a number of new topics, such as the risk of long-term exposure to 3D images and the escalating competitive
battle between private opticians and the big chains. Also, a new competition for visitors – TOP OPTA trade public – was launched in 2011.

OPTA in figures

Net exhibition space (sqm): 3 641
Number of exhibitors: 153 from 20 countries
Number of visitors: 5 126
Number of foreign visitors: 503

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