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7.-11.3. 2012

International fair for motorcycles, accessories and clothing

Preliminary Final Report - MOTOSALON

75 thousand visitors came to the Exhibition Grounds, over 50 thousand tickets were sold to MOTOSALON alone

March 7th - 11th 2012, March 7th – press and expert day
March 7th from 1pm to 6pm
March 8th - 10th from 9am to 7pm
March 11th from 9am to 4pm

The International Fair for Motorcycles, Accessories and Clothing MOTOSALON 2012 picked up on the two previous successful years and moved the bar higher yet again. Besides the biggest pavilion P, where there were hundreds of exhibitors, the trade fair filled the adjacent pavilion Z with attractive supporting programme. And mainly, it broke another record for the biggest number of visitors. The wider motorcycle community knew beforehand what to expect in Brno, so in the four days open to public crowds of powerful machine fans were finding their way to the Exhibition Grounds. On Saturday alone more than 22 thousand people visited pavilion P and more than 50 thousand people over all bought a ticket to MOTOSALON. Together with the concurrently held trade fairs the number of visitors reached 75 thousand, which is 15 thousand more than in 2010. In the first four days 221 journalists from the Czech Republic, Austria and Slovakia registered in the Press Centre.

Famous Brands and Hot Novelties

Top motorcycle manufacturers such as Aprilia, BMW, Harley-Davidson, Moto Guzzi, Honda, Kymco, Yamaha and others, presented themselves on the area of 15,000 m2. The leaders of the market were also in other segments, such as quad bikes, helmets, clothing or accessories. Among the novelties which drew attention to themselves were e.g. the twelfth generation of the legendary sport motorcycle Honda CBR1000RR Fireblade or the new flagship product of the Triumph company Tiger Explorer 1200. After a few years' pause from exhibiting the Czech company Jawa presented themselves to the public and the premier of three brand new models Jawa 660 was surprisingly well received. Yamaha showed the visitors the complete edition WGP 50th Anniversary headed by the legendary YZF-R1, and also the racing motorcycle YZF-M1 of the MotoGP World Championship silver medalist Jorge Lorenzo. Great attention was paid to another racing motorcycle of this category: Ducati Desmosedici GP12, which is ridden by the Brno racer Karel Abraham. Abaja (Abraham's nickname) was at the trade fair in person and delivered a few lectures; the visitors were very interested in getting his autograph.

Attractive Programme for the Visitors

Stunt shows by the company Crazy Day took place in the pavilion Z several times a day. The extraordinary feats performed on motorbikes, scooters and quad bikes left the audience wide-eyed in awe. The best Czech stuntman Martin Krátký showed what he can do on an open space and the audience were very interested in his tricks. The exhibition also marked the first appearance of a special testing field, where visitors could try out the latest products of the exhibitors. The trade fair was again accompanied by a continuous stage show with lectures from motorcycle celebrities, company presentations, competitions, motorcycle clothing exhibitions and showing of document films.
On Saturday evening an exhibition race Strabag Free Style Motocross Show 2012 with the participation of Petr Kuchař, Libor Podmol and other freestyle stars from both the Czech Republic and abroad took place in pavilion B of the Brno Exhibition Grounds in parallel with the MOTOSALON trade fair.

Comments on the fair

Miloš Petr, dealer development manager, Honda Czech Republic, Co.:
I consider this year's MOTOSALON successful, we are getting good feedback from the customers and from the visitors of our stand. I must praise the general standard of the exhibition and some stands, as well as the supporting programme. The attendance has lived up to our expectations, mainly on Saturday we were very content. However, we see a crucial problem in the taking place of the rival exhibition in Prague – Holešovice, which confuses the visitors. We will try to make an arrangement with the other importers so that this situation does not happen again.

Vladimír Přibyl, Chief Executive Officer of the company A Spirit – importer of the brands Aprilia and Moto Guzzi – and the head of the Car Importers Association:
I find this year's MOTOSALON relatively successful and at about the same level as Motosalon Brno 2010. It is a good sign that the market might not fall any more but might even rise a bit. As an importer we are happy with the attendance and the interest in our exhibits. Provisionally, we made  more deals than two years ago.

Václav Koucký, Chief Executive Officer of Yamaha Motor Middle Europe B.V., organizational unit of the Czech Republic:
As an importer we are exhibiting here after four years, in the meantime we only supported the dealer stand, and we are glad that our exposition and supporting show has drawn so much attention to us. A lot of people came and Saturday was the strongest day as usual, but the trade fair is well organised and the aisles in the pavilion were wide enough so that even on Saturday people could still pass through.
Every day we had several of our 23 dealers here, who made business with potential customers, and as far as we know they are content. For example the Prague dealer was at the stand the whole time and knows now that he sold more this year than in the past. In the first three days he sold five motorcycles, and they were the bigger and more expensive ones, and took deposits for another two.

Petr König, country manager BMW Motorrad Czech Republic/Slovakia:
BMW finds this year's MOTOSALON very good. We are happy with the way our novelties, such as scooters or new colours of already existing models, were received. We are also happy with the attendance, there must be a lot of people coming in. According to the information from our dealers, some orders were made directly at the trade fair, so we are very content.

Oldřich Hřích, Chief Executive Officer, ASP Group, Co.:
I am very happy with the number of visitors and I think it must be bigger than two years ago. We gained a lot of new customers here. Even though this is not a sales exhibition and its business effect will not be seen until later this year, it seems like this year should be better when it comes to sales than last year. We would be glad if MOTOSALON stayed in Brno because here it can get more visitors, not only from Moravia and Bohemia, but also from Slovakia. There were a lot of Slovaks visiting our stand. Moreover the Exhibition Grounds in Brno are fantastic. Not only is there a new pavilion, which is really impressive, but there is the possibility of parking and services as well, Prague cannot even begin to be a competition to all this.

Martin Solar, co-owner of the company Bikers Crown, Co.:
I was surprised by the number of visitors on Saturday, however I am disappointed that there aren't more exhibitors, which is influenced by the other exhibition in Prague. Nobody understands how it is possible that there are two exhibitions at the same time in this small country. The visitors can see that some brands are missing. On the other hand the supporting programme was a very nice surprise.

Richard Bayer, representative of the Japanese brand SHOEI on the Czech market:
The Brno Exhibition Grounds is on a European level and there is no other like this one in the Czech Republic. We are happy to be here and the exhibition is very nice and classy but, unfortunately, incomplete. I am pleasantly surprised by the attendance, it has been very good from the start. People are very interested in the goods, which is perfect, so I hope that the upcoming season will be a successful one.

Jan Kefurt, manager of the company Kushitani CZ, Co.:
We have been in the Czech Republic since last autumn and it is our exhibition premier here. Our participation is actually a duty, because it is not possible to introduce a new brand without advertising. We never thought about going to Prague because we knew that more people would come here. I can say that there have been a lot of visitors and we even sold something.

Karel Abraham, motorcycle racer:
I must say I am almost surprised how many people there are here. I expected a lot of people to be here but not this many. MOTOSALON must be very interesting for motorcycle enthusiasts, because it is easier to compare each brand here than anywhere else. At the trade fair you can get information directly from the manufacturer or supplier, who you can ask about parameters and everything else. Anyway, I have a good feeling about this year's MOTOSALON.


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