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18.-21.1. 2018

International Travel Fair

18.-21.1. 2018

International Fair for Regional Tourism

Trade Fairs Enhance Their Commercial Character


GO and REGIONTOUR 2016 took place in an atmosphere of economic growth and increasing interest in Bohemian and Moravian regions. Tourism in the Czech Republic reached its peak last year; both inbound and domestic tourism greatly grew and an even better result is expected in the year 2016. This was positively reflected in the offers of exhibitors as well as the interest of visitors. Attractions of given localities and specific products for direct purchase were presented in both pavilions. In four days this year’s rich offer was viewed by over 32 thousand visitors, both tourism professionals and end clients.

REGIONTOUR was a centred exhibition of tourism products of the Czech Republic and the Visegrad Four countries, while at the outbound tourism trade fair GO more than 100 foreign destinations were presented. Exhibiting entities from 24 countries introduced themselves at both trade fairs and the occupied exhibition area reached a record 10,243 square metres. 270 journalists were accredited in the Press Centre, including 15 foreign ones from Hungary and Slovakia.

The expositions of the REGIONTOUR trade fair resonated with the main topic of this season – the celebration of 700 years since the birth of Charles IV. The regions invited the public to other key events as well such as the Olympic Park Rio – Lipno 2016 or the memory of the 150th anniversary of the Battle of Hradec Králové. The offer of exhibitors from Slovakia, Hungary, Austria, Switzerland, and Ukraine expanded. The topic of active holiday, mainly cyclotourism, remained in the spotlight. A return to traditions and their growing importance in tourism was highlighted by folklore performances and a craft fair. The gastronomy festival RegFoodFest focused on regional gastronomy for the fourth time, this time with a “traveller’s” restaurant offering regional specialities, but also with tastings and selling of award-winning regional food or with the projects “Wine from Bohemia and Moravia”, “Beer”, and “The World of Coffee”.

The duo of tourism trade fairs GO and REGIONTOUR was officially inaugurated in the pavilion P with a ribbon-cutting ceremony, which was, among others, performed by the President of the Senate of the Czech Republic Milan Štěch, the Deputy of the Minister for Regional Development Klára Dostálová, the Governor of the South Moravian Region and the head of the Association of Regions of the Czech Republic Michal Hašek, the Mayor of the city of Brno Petr Vokřál, and the Managing Director of the Brno Trade Fairs Jiří Kuliš. The importance of the event was highlighted by the presence of top representatives of individual regions as well as other important guests.

The results of the Grand Prix of Tourism 2015/2016, which highlights exceptional and high quality endeavours in the field of tourism, were announced at the trade fair. According to the opinion of eight thousand voters from the general public, the award for the best Czech travel agency belongs to the CK VÍTKOVICE TOURS travel agency.

Competitions of young professionals in the field of tourism, PROFI GO 2016 – Tourist Product and REGION REGINA 2016 – took place at the trade fairs. For three days, the pavilion P was the scene of the International Championship of Young Chefs, Pastry Chefs and Waiters – the 22nd year of Gastro Junior Brno – Bidvest Cup.

The most important part of the rich supporting programme for the public was the 19th movie, photograph, and travel festival GO KAMERA 2016 focused on Nepal. During the four days of the trade fairs, fifty travellers, mountain-climbers, photographers, filmmakers, and others delivered their lectures. Four thematic exhibitions on Nepal and competitions for best travel photos, books, and films were also a part of the festival.

What they said about the trade fairs

Milan Štěch, President of the Senate of the Czech Republic:
I would like to thank everyone who works in the field of tourism and prepares conditions for foreign and domestic visitors. When we travel abroad, visitors of the Czech Republic from distant lands give us the best references not only to the beauty of our country, but also to the way we take care of our guests. To introduce, besides Prague, the beauty of our regions is a very praiseworthy thing and the thanks for it go to the Exhibition Centre, to Brno, to regions, and to everyone who participates in the preparation of the trade fairs.

Klára Dostálová, Deputy of the Minister for Regional Development:
These trade fairs are very significant; the Ministry of Regional Development deems the connection of regional politics and tourism very important. It is an economic branch which we would like to develop in the context of world events as well. The Czech Republic is the tenth safest destination in the world and our promotional strategy should be targeted at this fact. I expect that interest in our regions will continue to grow, both for domestic and foreign visitors.

Petr Vokřál, Mayor of the city of Brno:
Tourism attractiveness of the Czech Republic is growing, which is not only because of the country’s unquestionable beauty, but also because of the increasing importance of safety in tourism. The exhibition of tourist offers in regions is an opportunity to interconnect the interests of everyone who would like to visit our country and spend their holidays here.

Cardinal Dominik Duka, Archbishop of Prague and Primate of Bohemia:
As church exhibitors we are not at REGIONTOUR for the first time and I think that the exposition is getting more and more professional. I have personally visited this trade fair several times and I am glad that I have had an opportunity to participate in the presence of the church here. And every time I leave the trade fair, I leave it satisfied.

Zuzana Vojtová, Director of Tourist Authority South Moravia:
For me, REGIONTOUR is mostly a place to meet partners from the field of tourism, be it travel agencies, colleagues from cities or tourist information centres, or mayors of cities and towns and other people who have an opportunity to influence the development of tourism in the region.

Alena Koukalová, Marketing Manager of Switzerland Tourism:
We have returned to the Brno trade fair after six years and we are pleasantly surprised by the attendance as well as the way everything is managed. This is the only big tourism gathering in Moravia, so this is another reason why we participate in the event. So far I can say that people who have a real interest in traveling attend this trade fair and they come to us with very specific questions.

András Szirányi, Director at Hungarian National Tourism office:
This year we exhibit in Brno in a greater extent than last year. We have twelve companies at our stand who present mainly Hungarian spas; the city of Debrecen has its own stand and as usual we offer a tasting of Hungarian specialities. So far we can see that people are interested in our stand so we are satisfied. The trade fair is very well organised and meets the expectations that Hungarian service providers anticipate from us.

Kateřina Petříčková, CEO of the Association of Tour Operators and Travel Agents of the Czech Republic:
I can speak for the Association when I say that we are very happy with our participation. Three dozen member agencies put their catalogues to our stand and twenty-four more exhibit here at the trade fair. When it comes to the attendance of visitors, Saturday is absolutely wonderful. Our supporting programme has been fully occupied; we have lectures about various destinations here and we can see that people are greatly interested in them.

Petr Zemek, director of the 101 CK ZEMEK travel agency:
We always comment on our participation in a positive way. You can see that our stand is pulsating with energy the entire time. And the GO trade fair is not only about the number of vendors who attend it or the number of clients who visit us; it is also about mutual communication of travel bureaus and agencies. Where else can we meet each other four days in a row than at this trade fair?

Marek Malý, director of the QUALITY TRAVEL agency:
The trade fair always brings us new commission dealers, new contacts, and clients. Today on Saturday I was surprised, I didn’t expect so many people. So I can say that the trade fair helps us a lot and I am glad that GO exists. It is the only trade fair in the Czech Republic in which we participate and we are among the first ones to sign up for next year’s participation. Because we are a Brno travel agency is another reason why I think it is worth being here.

Yuri Klyuchivsky, member of the realization team, the national stand of Ukraine:
This is the first time that Ukraine participates in the trade fair with its own national stand. A number of meetings and presentations about tourism possibilities of Ukraine have taken place; the director of the tourism department of the Zakarpattia Oblast had a meeting with the governor of the Oblast’s partner region Vysočina about some specific ways of cooperation. During the four days of the trade fair we registered over a thousand visitors form the Czech Republic and abroad. The trade fair is the right place for us; next year we would like to broaden the scope of our activities and invite more exhibitors from Ukraine to the trade fair.

Jiřina Bradáčová, Business Manager, Delfin travel:
The Brno GO and REGIONTOUR trade fairs are our favourite. A lot of elderly clients, who travel with us to various destinations from Prague via plane, attend this trade fair. This year we have registered the biggest interest in four destinations: Albania, Spain, Sardinia, and Sicily. We like the atmosphere here; the people are very nice and agreeable. We will definitely come back and exhibit at this trade fair next year.

Next year’s GO and REGIONTOUR trade fairs will take place from the 19th to the 22nd of January 2017.

Datum: 17 Jan 2016 23:45:00

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