International Fashion Fair
International Fair of Footwear and Leatherware
STYL-KABO February 2014 in numbers
644 foreign visitors registered at the cash offices in the Fairs STYL and KABO. They came from 16 countries, predominantly from Slovakia, Poland, Hungary, Austria and Germany. Individual visitors came from distant countries such as China, Russia, Finland or Estonia. During the three days 67 media representatives from the Czech Republic, Slovakia and France accredited at the Press Centre.
Number of exhibitors and companies represented: 358
Number of participating countries: 16
Total exhibition space in m2: 7 375
Number of visitors: 5 710
Number of accredited journalists: 67
Final report to download:
Final report - STYL-KABO February 2014
pdf 110,37 KB
The 44th International Fashion, Footwear and Leatherwear Fairs STYL and KABO will be held from 24th to the 26th of August 2014.
Mayerová, Secretary of the Czech Footwear and Leather Association:
When it comes to the size of the KABO trade fair, it is the same as last year, which I think is a success. Last year was very difficult both for manufacturers and for traders. Footwear selling has been influenced both by the results of the economic crisis, when people want to save their money and buy only what they really need, and by the whims of weather. Our association was founded twenty years ago during the KABO trade fair, so its whole history is closely connected to the fair. To commemorate this occasion, we have decided to appraise our partners who made the development of the KABO trade fair possible, closely cooperated with us, and organised a number of accompanying events.
Haydaroğlu, the owner of the company Denimland:
We have been exhibiting at the Brno trade fair since 1994. For many years, we have been presenting here mostly the brand Stress Jeans and afterwards the brand Strom Jeans. We have a headquarters in Brno, as well as regular customers, but I try to introduce new brands and exhibitors from Turkey at the trade fair. The quality of Turkish goods has vastly improved. We have been convinced that this is true this year as well, when we brought here several brands of elegant ladies’ fashion such as Espineti, Luizza, and Lady Elite, which attracted great interest. Our partners were glad that such goods from Turkey are here. We had many people visit our stand mainly on the first day, and in general I think that the trade fair has had more visitors than in previous years.
Sojková, the owner of the company Aivelli:
We came back to Brno to the STYL trade fair after six years. This is the same amount of time which it took us to come back to the Czech Market, which we left because of bad payment discipline of Czech customers. We were a bit worried about coming back, but when I heard that our goods had been lacking from the market, we gained the courage to exhibit again and to present a ladies’ collection for the summer of 2014, which is made from Italian materials: 90% linen and 10% polyamide. The reaction is completely unbelievable; we are pleasantly surprised and very content. It gave us courage to sell in the Czech Republic again.
Vaněčková, Head of Representation for the Czech Republic and Slovakia, Tonak:
Tonak introduces a new collection for the year 2014/2015, which is slightly more minimalistic compared to other years. We use less ornaments and we focus on more traditional shapes. That leads to the possibility of enhancement of overall elegance. Once again we participate in the STYL SHOW, which is a fashion show where we introduce our collection of hats, for both female and male audience. This portion includes knitted berets and a sewn collection. Concerning the attendance, we do not have precise numbers yet, but when we look at what is happening at our stand during these first two days, we have been visited by more business partners and visitors alike in greater numbers than last year.
Iva Macháčková, Managing
Director of the company Afeli (the brand Tamaris):
This year, we in Tamaris, came up with a great new innovation for our customers. That is, we made a new downloadable application for iPads, iPhones and other smartphones, which enables the browsing of our shoe collections from the comfort of your home. We provided our models for the fashion show. This we do on yearly basis. The attendance of the trade fair this year is good, I believe. The attendance has spread nicely throughout the fair so we have not had an empty stand this year yet.
Kateřina Hanko Pletichová,
the owner of the company Lovemusic and organizer of the Fresh Fashion zone:
This year’s STYL is even better than the one in August for us. We participated for the first time in August so we are satisfied very much. The last time was a great experience for us and it has taken us even further. Taking part in this trade fair really does matter to us because we found new purchasers and we ourselves came out with new requisitions. All in all, we have a great feeling concerning the trade fair and the whole Fresh Fashion zone.
Tom Hoyer, the owner of
the company Friday 13 Production (the brand Spookid):
We have our exposition in the Fresh Fashion zone. The company was founded two years ago and now we still have only direct sales to our customers in a few stores in Prague, but we also have an e-shop. This is why we came here: to find new business partners who will help us with distribution. It is a first time experience with B2B trade fairs for us and we like it here, it has been a very fruitful visit here. We have gathered great panoply of business contacts, so we will see what comes from them. All in all, our participation here has fulfilled what we wished it would.
Vykoukal, Sales Manager for the Czech Republic and Slovakia, the company Felina
We have returned to the STYL trade fair after some time with the goal to address our customers in one place, to remind them of our novelties for the spring and summer and to introduced them to novelties for the autumn and winter 2014/2015. A lot of customers from Slovakia visit this trade fair, which is interesting for us, and I have also had meetings with clients from Poland and Austria. We are pleased that the customers’ reactions to our offer are very positive. We also welcomed the opportunity to present ourselves at fashion shows where the professional public can view our lingerie live. I am content with the fashion shows, they were professionally prepared. We had a similar show in Paris at the end of January and some models were presented here the same way as they were in Paris.
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