International Fair of Footwear and Leatherware
International Fashion Fair
Fashion fairs STYL and KABO in a New Concept
With a little exaggeration, it is safe to say that the February International fairs of fashion, footwear and leatherware STYL and KABO will be introduced in a new more quality coat. It is not only a new logo re-launch and layout of both fairs, but also a new subtitle “Fashionberries” which symbolizes the new concept of both fairs. STYL and KABO begin to focus more on offering collections of medium and higher price range so that the fairs represent the complete variety of the fashion market merchandise, i.e. from lower offers up to the higher ones. This segment recorded unprecedented interest of tradesmen and the amount of closed orders suggests that merchandise of this price range was missing at the International fairs in Brno in the years past.
Another novelty is change of venue in terms of halls. The STYL will be located in Hall P and the fair of footwear and leatherware KABO will be situated in Hall F from February. This change will bring improved overview of offer of both fairs and more effective use of exhibition areas within the Exhibition Centre premises. The supporting programme will again consist of contractual fashion show and expert lectures on hot topics of the industry. After a longer a period of time, innovation brings again professional and interesting lecture on fashion trends for the upcoming seasons that we have been preparing in cooperation with the German Fashion Institute.
The amount of exhibitors and visitors has stabilized and we will continue our strive for improvement of their quality. We are convinced that our trade fairs contribute to wider awareness of tradesmen on fashion fads and trends that have been growing faster. The STYL and KABO fairs are also a perfect place to close some deals or acquire information on new collections including comparisons of the competition offers. According to last exhibitor feedback, the August STYL and KABO fairs were a success. We are very happy that August was marked by positive mood on both sides (exhibitors and visitors) which was noticeable especially thanks to lively meetings at the exhibition stands. The fair was also improved very much due to the change of term to Sunday – Tuesday.
Both of the February fairs also begin as early as Sunday 12th February 2012 and end on Tuesday 14th February 2012. They still remain the only place in the Czech Republic and Slovakia where tradesmen and purchasers of the fields of textile, clothing and footwear industries from the CR and countries of Central and Eastern Europe meet.
We have prepared advantageous participation offers for exhibitors again - a 10% discount off the standard prices for exhibition area rent in case they register by the 18th November 2011 at the latest. Furthermore, the exhibitors may use the traditional concept stands offer, including offer of the exposition construction of the PREMIUM construction system – elegant stands accustomed to the fashion industry requirements highlight both the company and the merchandise on display and are located in the premium area in the frequented part of Hall P.
Online or PDF applications as well as other necessary information on the fairs are available on our website.
Participation at the fashion fairs STYL and KABO in Brno – certainly a good decision from the business point of view!