International Fair for Eye Optics, Optometry and Ophthalmology
Safilo, the world leader in the luxury eyewear manufacturing
The Group manages a unique portfolio of its own and licensed brands, selected according to criteria of competitive positioning and international prestige, with careful customer segmentation.
A creative team of more than 150 designers allows the Group to put more than 3,000 new models a year on the market; production and distribution are organized to guarantee respect for the particular style characteristics and positioning of every licensed brand. Safilo Brands are strategically important in reaching the Group’s development targets in the middle/high-end market of the “fashion” and “casual-sports” segments in every category of products (optical frames, sunglasses, and sports products such as, for example, ski goggles and helmets and technical glasses for many sports).
The Group follows a policy which aims at having a brand portfolio which is diversified in terms of geographical positioning, age, gender, and income bracket target, and needs of the end customer.
Safilo Group’s leading house brands are Safilo, Carrera, Polaroid, Smith Optics and Oxydo.
Safilo is licensed to produce eyewear for some of the world’s leading labels, including: Alexander McQueen, BOSS, BOSS Orange, Dior, Fendi (starting from this year), Gucci, HUGO, Jimmy Choo, Marc by Marc Jacobs, Max Mara, Pierre Cardin, Tommy Hilfiger and Saint Laurent. A visionnaire approach focuses the Group on strengthening its current position in the global eyewear market and continuing to increase its profit margins. The Group intends to achieve these goals by optimising the management of its brand portfolio, improving management efficiency, strengthening its distribution network, expanding into new markets, consolidating the excellence of its design, and by investing in technological innovation and R&D carried out in a special research laboratory.
This year Safilo will be present at the OPTA International Trade Show, showcasing the best of the latest trends in eyewear. Find Safilo at booth 45 pavilion B.