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Importance of the Exhibition Industry

“Exhibitions are an enormously important part of the marketing activities of most types of business, ranging from the largest multinationals to small family businesses. All evidence of the research confirms that opportunities to get face-to-face with customers and potential future clients remain an incredibly valuable tool for developing new business.

Even in this day and age of exciting multi-channel and internet-based communication, the need for personal interaction has never been more important. There is a significant value of meeting with clients and future customers in person, experiencing that business is conducted between “real” people and moreover based on trust. The combination of exhibitions and virtual marketing are essential components to any company's communications strategy and ideally go hand in hand.

The UFI global network reflects the importance of the exhibition industry, bringing its total membership up to 650 organisations from 82 nations. Membership in UFI is based on adherence to an exhibition industry code of ethics ensuring best practice throughout its international membership. Since 1960, UFI is pleased to have benefitted from BVV Trade Fairs Brno’s strong support as an active member. UFI membership confirms the company’s position as one of the leading, quality exhibition organisations in its region.”

Paul Woodward
UFI Managing Director

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