International Milling Industry, Bakery and Confectionery Fair
- International trade fairs SALIMA, MBK, INTECO, VINEX showed again the latest trends in the given individual fields.
- EMBAX and PRINTexpo - international trade fair for packaging and printing - were again held in conjunction with the international food fairs.
- Synergy of the fairs covered the entire food production, marketing and sales.
- A total of 874 exhibitors were presented on 18 534 m2 of exhibition space, representing 1314 brands.
- Foreign exhibitors and represented companies from 26 countries accounted for 49.1%
- Fairs were organized for the first time simultaneously for both B2B and B2C, incl. tasting, testing sales and modern gastronomy
- Exhibition was seen by 28 196 visitors from 39 countries
- Presentation of food with premium quality certufication from the Czech Republic and the European Union
- 171 media representatives from the Czech Republic and abroad were accredited in the Press Centre
Final Report to download:
Final report SALIMA 2014
pdf 88,38 KB
Quotes about the fairs
Minister of Agriculture, Czech Republic:
SALIMA is an important and traditional trade fair which provides space not only for the presentation of both technology and quality food manufacturers from the Central European area, but also for the debates on the future of agriculture and food in the Czech Republic and the European Union. I wish all exhibitors to meet their expectations, to managed to develop business cooperation, establish new contacts and to present their products well.
Deputy Minister of Agriculture and Rural Development of Poland:
On behalf of the Agriculture Minister Stanisław Kalemba I want to thank the Czech Ministry of Agriculture and the management of the Brno Exhibition Centre for inviting Poland as a partner country of the Salima fair. The Czech Republic is one of our biggest partners in trade of agricultural and food products and Salima is one of the most important trade fairs in the region, so we are very happy about our participation. The best proof of how important this trade fair is for the Republic of Poland is our large participation.
President of the Food Chamber of the Czech Republic:
I am very happy that this show has been in existence for forty years, and I believe that it will continue as successfully, as will also thrive the Czech food industry and the Czech agriculture. I am very pleased that Czech producers are loyal to this exhibition and that also our consumers are slowly returning to Czech food, because this healthy nationalism is needed in my opinion. I wish all exhibitors to thrive not only here at the show, but also in their production.
Katalin Horvát, Project Manager of the Agricultural
Marketing Centre, Hungary:
The Agricultural Marketing Centre, which is part of the Hungarian Tourism company and helps promote the Hungarian agricultural and food products in foreign markets, brought seven companies from different areas of the food industry to Brno this year. One of the companies has its international premiere in their Brno presentation. The main objective of the Hungarian exhibitors is to find new contacts and develop concrete cooperation with Czech partners.
Balázs Debeczeny, Sales Manager, Paprissimo, Hungary:
The first two days have been very beneficial. We had very interesting meetings at our stand, we are preparing a company presentation for a retail chain.
Georgi Ivanchev, owner of Krez trade and services company:
The Bulgarian wines are good, but they lack better popularity in the Czech Republic. That is why I came to VINEX last year and founded a company in Brno, which currently specializes in imports of Bulgarian wines. We do our best to meet directly with the customers and the fair helps us to do that, we are also meeting with our partners and present our customers at our stand.
Agata Nowakowska, Sales
Manager, Crispy Natural, Poland:
The aim of this trade mission is to present our natural products, which are based on dried fruits and vegetables with the help of innovative technology. We would like to promote their quality and find partners for long-term cooperation. We will evaluate the results of the negotiations within a month or two, but there is a good atmosphere and we meet nice people.
Eva Šachová, Marketing Manager, Bohemilk:
We won the gold Salima for our whole milk in a glass bottle and also the KLASA certificate for two of our products. We are satisfied with the participation. Our stand was quite busy especially the first two days when the professional community came to visit. Customers came to meetings and tasted the novelties for the upcoming season from our Bohemilk dairy as well as the other dairies in Olešnice and Jihlava.
Ondřej Sýkora, import manager, GTQ:
We focus on importing high-quality Greek products and we are pleased that it is also demonstrated by the Golden Salima for our extra virgin olive oil from the Sitia region of Crete. I appreciate this award very much and I believe that this is another step to bringing our products to the knowledge of the general public.
Radovan Banna, manager, Včelpo:
We won the Golden Salima for our Floral Paste Honey, which is filled into aluminium bags with a plastic screw cap, a novelty in packaging of honey. People come to our stand and look out for what we have been honoured, and they ask. It is a good promotion of the company, we are satisfied with the participation at the fair.
Igor Ferenc, Sales Manager, APIMED, Slovakia:
The Czech market is very close and also important to us. Therefore, the Golden Salima for our Barrique Mead is of great importance to us, as is the participation in the trade fair in Brno itself.
Ivo Moravec, company director, Espresso:
We prepared the CAFE RESERVA concept for the fair, developed with Italian coffee guru Mr. Gian Luigi Nora who is very focused on green ideas. We are also presenting the Italian coffee brand Vergnano here. I hope that the Czech market will recover and people will once again begin to attend more trade fairs, they will compared and watch things they have not seen before. Gastronomy should always be about testing, tasting, and one can not get that in any e-shop. That is why this fair is important and should be interesting in the future.
Eva Kubálková, key account manager for Kand:
We are mainly introducing our Kand ketchup in Brno, along with other traditional Czech products such as Malva mustard or cranberries and cranberry compote. We present our company at the fair will mainly so that the lay and professional public could see that we exist, and could get to know our products and their quality.
Miloš Lešikar, Deputy
Director of the Association of the Pulp and Paper Industry:
Our partners present at the joint stand are very satisfied. EMBAX is a bit smaller when it comes to the number of exhibitors, but the interest in products of partners – cardboard, cups and similar products – is overwhelming.
Petr Kříž, Managing
Director, TBA Plasty:
I can only say positive things about EMBAX. We are satisfied, fifty percent of the time we have discussed with new clients and visitors to our stand, and our long-term customers are interested in our innovative products.
Martin Bělík, Creative
PRINTexpo is smaller than we expected in the number of exhibitors, but we have a sufficient number of meetings with customers and one can see that there is still a demand for classical sheet printing. Polygraphy is not dead!