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FRANCHISE MEETING POINT
2.-3.3. 2012

The biggest show of franchising opportunities in the Czech Republic

ARENA

Target groups – explanatory notes:


A person interested in franchising

A franchisant

A franchisor

Friday, March 2, 2012

10 AM – 10:30 AM
Franchising in the Czech Republic – figures, facts, analyses – results of the Czech franchise market survey.

10:30 AM – 10:45 AM
Opening ceremony of the international franchise trade fair FMP 2012 in Brno.

10:45 AM – 11:30 AM
Round Table – discussion focusing on the topic of franchising in the Czech Republic and Slovakia; current state, trends, function of franchising and its application, interest of lay and expert public and intrant generation of young entrepreneurs etc.

11:30 AM - 12.00
What’s new in the area of legal issues in the EU and the Czech Republic, examples of lawsuits in the business, is a mediator or a legal custodian an alternative or prevention for settling causes, experience and practical advice for both franchisors and franchisants alike, legal aspects of franchise business.

12 – 12:30 PM
What does it mean when you say “FRANCHISING”?
- basic concepts, how does the franchise system work in practice?
- its advantages/disadvantages for entrepreneurs
- who is franchising suitable for and why?
- where and how to look for franchise systems?
- the role of franchisors and franchisants, recommendations, suggestions and tips from practice.

12:30 PM – 12:45 PM
ČAF (Czech Franchise Association) – The source of information on franchise business and address no. 1 on the Czech market
ČAF operates in the Czech market, where it provides assistance to its members (examples from practice), those interested in franchising business and foreign systems entering the market, and attends to development and growth of franchising business in the Czech market.

12:45 PM – 1 PM
SFA – current state and trends of development in franchising in Slovakia. Status and tasks of SFA in franchise business in Slovakia.

1 PM – 2 PM
Ráj sýrů (Cheese Paradise) – history and popularity of Dutch cheeses.
An interesting franchise concept not only for lovers of cheese.

2 PM – 2:30 PM
Franchise Pool International  – an international network of franchise consultants and advisors founded as an initiative of Deutsche Franchise Verband (German Franchise Association) offers to Czech franchisors and those interested in franchising support of expansion abroad, attractive offers of interesting brands from all around the world, a new master-franchise trade fair in Venezia, Italy, and a countless number of further services.

2:30 PM – 3 PM
Modern marketing communication with markets is the prerequisite of success in any kind of business

3 PM – 3:30 PM
What are the services real estates agents offer to small and middle-sized businesses?
Ethical standards of real estates brokers conduct.
Renting, leasing or an own investment?

3:30 PM – 4 PM
Business for Breakfast – a new modern way to create contacts for successful business

4:30 PM – 5 PM
Coccodrillo – franchise network of shops for parents and children – looking for further partners in the Czech and Slovak republics.

5 PM – 5:30 PM
Reduccia – products and services for nutrition and diets. What is the secret behind this weight reduction method?

5:30 PM – 6 PM
Bematech – modern methods of marketing communication


Saturday, March 3, 2012

10 AM – 10:30 AM
Coccodrillo – franchise network of shops for parents and children – looking for further partners in the Czech and Slovak republics.

10:30 AM- 11 AM
Cross Cafe original – success stems from quality products, ambience in the cafés and congenial staff.
An example of a successful Czech franchise system.

11 AM – 11:30 AM
Expreska – a presentation of a franchise system that has succeeded in the service branch.
How do we search for new franchisants and club members in the Czech Republic and Slovakia?

11:30 AM - 12.00
Modern marketing communication with the market is the prerequisite of success in any kind of business

12:30 PM – 1 PM
A proper and quality choice of franchisants and franchise managers being the key factor for fast development of a franchise network.

1 PM – 1:30 PM
State and other support for Czech entrepreneurs and businesses.
How to proceed when asking for support or state warranty? Suggestions and experience from the practice.

1:30 PM - 2 PM
What does it mean when you say “FRANCHISING”?
- basic concepts, how does the franchise system work in practice?
- its advantages/disadvantages for entrepreneurs
- who is franchising suitable for and why?
- where and how to look for franchise systems?
- the role of franchisors and franchisants, recommendations, suggestions and tips from practice.

2 PM - 2:30 PM
Franchising in the Czech Republic – figures, facts, analyses – results of the Czech franchise market survey.

2:30 PM  – 3 PM
The Czech and Slovakian markets are still attractive for franchise systems:
- What are the usual expansion strategies of these systems?
- Introduction of certain brands which search franchise partners and master-franchisants here
- An offer of options for own business or a profitable investment
- Recommendations, tips and suggestions for dealing with foreign franchisors

3 PM - 3:15 PM 
ČAF (Czech Franchise Association) – The source of information on franchise business and address no. 1 on the Czech market
ČAF operates in the Czech market, where it provides assistance to its members (examples from practice), those interested in franchising business and foreign systems entering the market, and attends to development and growth of franchising business in the Czech market.

3:15 PM – 3:30 PM
SFA – current state and trends of development in franchising in Slovakia. Status and tasks of SFA in franchise business in Slovakia.

3:30 PM – 4 PM
Legal aspects of running a franchise enterprise.
Franchising and master-franchising contracts, possible difficulties for franchisors and franchisants, exertion of contracts of foreign systems in the Czech Republic.
Does verbal agreement hold good as well, or are only written contracts operational?
Brand protection.

For Media

Patronage

Ministry of Industry and Trade of the Czech Republic

Czech Chamber of Commerce

Association of Small and Medium-sized Enterprises and Crafts CZ

Professional partners




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