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28.2. - 2.3. 2012

International Trade Fair for Packaging and Packaging Technologies

A packaging line live in action as a part of EMBAX “Packaging Live” accompanying programme


To majority people, packaging seems like nothing special, no big deal. But still no industry or branch could do without it. Very often, we do not even realize that if goods were not packed, we would not be able to purchase them! In addition to that, each product should be equipped with a label stating information about „best before“, country of origin and a producer code. EMBAX, an International Trade Fair for Packaging and Packing Technologies, shall give its visitors a unique opportunity to see themselves how many things and processes are needed to pack a product. The trade fair shall be held on February 27 – March 3, 2012 in Brno. It is exceptional by its accompanying programme named Packaging Live or a packaging line live in action, which shall include presentation of technologies related to packaging, labelling and manipulation of products, and shall be connected with a commented demonstration of packing.
The Packaging Live project was first introduced in 2010 at EMBAX; last year it was held as a part of MSV Brno International Engineering Fair. This year once again, the trade fair for packaging is back at EMBAX. And innovated!

A technology line which shall present modern machinery and equipment to visitors of the trade fair shall be built under the roof of the F exhibition hall. And what will be there to see? Packing of nuts, transport of packs into boxes which shall be subsequently moved on pallets, and shipped to a fictitious customer. Let us briefly have a look at both the traditional, and new partners that shall support this project with their presence and presentations: VIKING MASEK shall provide a vertical packing machine; OTK GROUP, our new partner, shall grant wrapping foils and labels. “Best before” dates and dates of production shall be provided by Markem-Imaje printers which are represented by ONDRÁŠEK INK-JET SYSTEM. Packs with products and boxes, too, will be moved around on conveyors provided by STRAND. Insertion of packages into boxes shall be executed by FANUC robotic device by ARC-H, and the boxes shall be sealed by the appropriate device provided by TECHNOLOGY MORAVA; binders will be granted by PENTA SERVIS and a vacuum manipulator or a machine wrapping the whole pallet by ALBERTINA TRADING. The whole process shall be enriched by production and shipment tracking done with the use of smart labels with RFID tags, which shall be provided by GABEN in cooperation with VŠB – TECHNICAL UNIVERSITY OF OSTRAVA. Visitors will also have the chance to see special box fillings by FP INTERNATIONAL. THIMM shall be the supplier of cardboard boxes, which has already become a tradition. Apart from all that, the line shall be supplemented by presentation of handling equipment MÁTL&BULA, industrial lubricants FUCHS OIL CORPORATION and “green” fixation of products on pallets by FIPACK.

All fifteen partners of Packaging Live shall be also exhibiting their products in the F exhibition hall; the packaging line including a live expert commentary shall be on four times a day. Visitors may also be looking forward to press conferences, presentations of innovations and seminars focusing on the newest trends in packaging and product identification.

The project was carried out by EQUICom advertising agency and BVV Trade Fairs Brno Co.

EMBAX 2012

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