28.2. - 2.3. 2012
International Trade Fair for Packaging and Packaging Technologies
Modern trade and packaging
A novelty of this year’s edition will consist of a feature by the COOP group. This network of approximately 2,800 stores with total sales area of 400.000 m2 will acquaint visitors with the concept of developing their own brands, but especially their attractive financial services that will become the central theme of the exhibition. These include terminal services such as card payment, cash back, charging mobile phones or paying bills. With a very dense network of COOP stores these modern financial services become available to customers in smaller towns and villages. Their experiences with the introduction of modern information and telecommunication technologies and forthcoming innovations will be presented at the fair by representatives of the COOP group and cooperating financial institutions.
Just like two years ago, also this year's food fair will be held in a common date with the EMBAX Trade Fair for Packaging and Packaging Technologies. It is a logical connection, because this set of projects offers the technological workflow from raw food to technology to its preparation, processing, packaging, labelling and transport to marketing and other services for the food industry. Food processors and distributors as key trading partners of the firms in the packaging industry can become familiar with the innovations and trends in the field and gain a greater choice of packaging technology suppliers all in one place.
The modern Hall F will again be the centre of packages and packaging technologies just like in 2010, and the Embax 2012 motto is "Efficiently, Safely, Environmentally Friendly." Besides interesting technologies, several special shows are waiting for visitors, prepared by specialists in the field of packaging and printing industry and design. And again, a unique interactive Packaging project will run with an exemplary pre-packaging unit, jointly compiled by leading industry suppliers.
Highlights from companies